今日看点：TikTok将开始推出新功能

TikTok周二表示，它将开始推出一项新功能，为该平台的算法如何在你的“For You”信息流中推荐视频提供更多背景信息。有了这个新选项，你可以点击视频上的分享按钮，然后选择被称为“为什么是这个视频”的问号图标。

TikTok表示，从那里，你可以更多地了解某个特定视频被推荐给你的一些原因。其中一些原因包括:“用户互动”，指的是你在应用程序上观看、点赞或分享的内容，以及你发布的评论和你搜索过的东西;“您关注的账号或为您推荐的账号”、“您所在地区最近发布的内容”或“您所在地区的热门内容”。

(相关资料图)

图片：Mario Tama (Getty Images)

与其他社交网络一样，TikTok依靠算法为用户呈现个性化内容，希望让他们保持沉浸感，并尽可能长时间地滚动。但这些算法都是典型的黑盒。

新功能没有真正揭开黑匣子的神秘面纱，而是提供了影响算法推荐的特定活动或账户的更细粒度细节。但TikTok表示，它计划在未来建立这一功能，提供更多细节。该公司在一篇博客文章中表示:“展望未来，我们将继续扩展这一功能，为内容推荐带来更大的粒度和透明度。”华东CIO大会、华东CIO联盟、CDLC中国数字化灯塔大会、CXO数字化研学之旅、数字化江湖-讲武堂，数字化江湖-大侠传、数字化江湖-论剑、CXO系列管理论坛（陆家嘴CXO管理论坛、宁波东钱湖CXO管理论坛等）、数字化转型网，走进灯塔工厂系列、ECIO大会等

为了缓解人们的担忧，TikTok近年来发布了许多公告，包括帮助用户定制内容推荐的发布工具，推出家长控制功能，让用户有更多选择来限制孩子在应用上看到的内容，并承诺为研究人员提供与内容审核系统相关的更高透明度。

我们都知道海外的TikTok基本上就是国内的抖音，抖音也是根据算法向用户推荐视频，有一种说法就是，抖音会不断向用户推荐用户所喜爱的视频内容。如果抖音和TikTok一样，也将推出这样的新功能，那么我们就会更加详细的了解到自己所刷到的视频的缘由是什么。

原文：

TikTok announced on Tuesday it is becoming more transparent by introducing a new feature that will tell users why its algorithm recommends certain videos in their feeds. The change is being rolled out in users’ For You feed and will include a question mark icon titled “Why this video” for users to review.

A TikTok spokesperson confirmed the feature can be accessed starting today and the icon will list why the video was selected, including examples of previous interactions, accounts the user follows, content the user has posted recently, or content that has become popular in the user’s region.

“Looking ahead, we’ll continue to expand this feature to bring more granularity and transparency to content recommendations,” TikTok said in a news release.

However, despite TikTok’s assurances it values transparency, the app has been banned from government devices in some states and it is going through a national security review with the Committee on Foreign Investment in the United States.

The renewed transparency comes as social media platforms have faced considerable scrutiny in recent weeks over the type of content young users are being directed to that can lead them toward harmful content surrounding suicide and eating disorders.

An investigation by the Wall Street Journal last year found that one of the ways TikTok’s algorithms suggested content to users was how long the person lingered over the video, even if they didn’t interact with it.

Lawmakers have gone so far as to introduce a bill led by Sen. Marco Rubio (R-FL) and Sen. Mike Gallagher (R-WI) that would ban TikTok from operating in the U.S.

In a press release last week, Rubio accused TikTok of collecting user’s data to “manipulate feeds” and accused the app of being a “CCP [Chinese Communist Party]-puppet company,” and Gallagher went so far as to call TikTok “digital fentanyl that’s addicting Americans, collecting troves of their data, and censoring their news.”

“This feature is one of many ways we’re working to bring meaningful transparency to the people who use our platform and builds on a number of steps we’ve taken towards that goal.”

The new algorithm feature is one of several announcements the tech company has made to seemingly ease growing concerns about the app and the company behind it. The company has added tools for users to customize the content recommendations, parental controls to restrict the content children see on the app, and it has pledged to be more transparent with its content moderation systems.

“At TikTok, we want people to feel empowered creating, connecting, and engaging on our platform,” the company wrote in the news release. “ That’s why we equip creators and viewers with a range of features, tools, and resources so they can stay in control of their experience. Today we’re adding to that toolbox with a feature that helps bring more context to content recommended in For You feeds.”

本文主要内容转载原作者为Nikki Main，仅供广大读者参考，如有侵犯您的知识产权或者权益，请联系我提供证据，我会予以删除。

CXO联盟（CXO union）是一家聚焦于CIO，CDO，cto，ciso，cfo，coo，chro，cpo，ceo等人群的平台组织，其中在CIO会议领域的领头羊，目前举办了大量的CIO大会、CIO论坛、CIO活动、CIO会议、CIO峰会、CIO会展。如华东CIO会议、华南cio会议、华北cio会议、中国cio会议、西部CIO会议。在这里，你可以参加大量的IT大会、IT行业会议、IT行业论坛、IT行业会展、数字化论坛、数字化转型论坛，在这里你可以认识很多的首席信息官、首席数字官、首席财务官、首席技术官、首席人力资源官、首席运营官、首席执行官、IT总监、财务总监、信息总监、运营总监、采购总监、供应链总监。

数字化转型网（资讯媒体，是企业数字化转型的必读参考，在这里你可以学习大量的知识，如财务数字化转型、供应链数字化转型、运营数字化转型、生产数字化转型、人力资源数字化转型、市场营销数字化转型。通过关注我们的公众号，你就知道如何实现企业数字化转型？数字化转型如何做？

【CXO UNION部分社群会员】大烨智能CISO、富满微CISO、国科微CISO、佩蒂CISO、宇信CISO、建科院CISO、华大基因CISO、英科CISO、中科CISO、电连CISO、隆盛CISO、英搏尔CISO、朗新CISO、海特CISO、中石CISO、艾德CISO、智动力CISO、赛意CISO、创业黑马CISO、澄天伟业CISO、双一CISO、联合光电CISO、中环CISO、盛弘CISO、蠡湖CISO、兆丰CISO、爱乐达CISO、电工合金CISO、万马CISO、光威复材CISO、岱勒CISO、森霸传感CISO、天宇CISO、创源CISO、九典CISO、阿石创CISO、威唐工业CISO、聚灿光电CISO、精研CISO、万隆光电CISO、广哈CISO、永福CISO、英可瑞CISO、凯伦CISO、国立CISO、华信CISO、长盛轴承CISO、安达维尔CISO、海川智能CISO、怡达CISO、新余国科CISO、一品红CISO、捷佳伟创CISO、药石CISO、宏达CISO、润禾材料CISO、乐歌CISO、科创CISO、科创新源CISO、设研院CISO、西菱动力CISO、光弘CISO、百邦CISO、科顺CISO、奥飞数据CISO、明阳电路CISO、水羊CISO、华宝CISO、越博动力CISO、天地数码CISO、欣锐CISO、汉嘉设计CISO、锐科激光CISO、金力永磁CISO、顶固集创CISO等

关键词： 社交网络 盖帝图像